XOME

Gamification Of Home Auctions For Novice Investors

Client
XOME
Service
Web App Design

Challenge

XOME needed an intuitive way to teach first-time investors how home auctions work. The platform had to feel like a real auction, use realistic market data, and stay approachable for beginners.

Our Approach

We built a browser-based simulator in JavaScript that mirrors live auction dynamics, blends real market inputs with interactive bidding, and guides users with clear feedback.

Our process included

  • Collaborative goal setting with the XOME team
  • Pen and paper flows followed by wireframes for smooth navigation
  • Data pipeline design and integration of real market signals
  • Web-optimized UI with gamified tasks and strategic tips
  • Cross-browser QA and performance tuning

User Experience

  • Review property listings with comps and changing conditions
  • Practice timed bidding rounds that react to market variables
  • Get instant feedback and coaching after each decision

Impact & Recognition

  • Higher engagement and longer sessions among novice investors
  • Strong satisfaction ratings in pilot cohorts
  • Internal recognition as a modern learning and enablement tool

Results

The simulator delivers hands-on training with zero financial risk, boosts user confidence, and accelerates time to competence. The project launched on schedule and is ready to scale to additional markets.

Why This Project Stands Out

  • Real market data paired with approachable learning
  • App-free access in the browser
  • Gamified practice that makes complex decisions feel manageable

The project is available now: https://www.xome.com/simulator