Dealey Plaza

Challenge

The goal was to educate visitors about the JFK assassination in a respectful, historically accurate, and immersive way. The app needed to function on mobile phones, capture attention, and support learning without overwhelming users.

Our Approach

We developed a mobile AR guided tour using Unity. The app features:

• A fully animated 3D recreation of JFK's motorcade
• Points of interest with contextual audio, historical data, and location-based interaction
• An intuitive map and navigation flow with embedded archives and narration

Process highlights included:

• In-depth research with historians and archival sources
• Wireframes focusing on intuitive user flow and respectful story presentation
• High-fidelity 3D modeling optimized for mobile devices
• Rigorous testing across iOS and Android to ensure quality and accessibility

Station-by-Station Experience

• Users point their camera and see the motorcade unfold in AR at each significant location
• Audio narration and timeline context help users understand historical importance
• Interactive photo opportunities allow users to capture digitally anchored scenes

Why This Project Stands Out

• Combines historical accuracy with immersive design
• No app friction; users launch directly on mobile via web-link or native download
• Accessible storytelling that educates digital-native audiences visiting Dealey Plaza

‍

The application is available for download now on iOS and Google Play Stores.

Download The App (iOS)

Download The App (Google)

Testimonial

“Many thanks to Jim Welch, Eric Peterson and the whole team. Not only are they great, their office is right across the street from Dealey Plaza making testing a breeze!”

Collin McGrady