Ray-Ban & Meta

Challenge

Ray-Ban's internal training team needed a better way to educate employees about their smartglasses. They were looking for an engaging, interactive alternative to traditional PDFs and training videos, something accessible, easy to use, and memorable.

Our Approach

We designed a web-based product experience with interactive 3D and WebAR features. Users could explore the smart glasses in real time, rotate the model, and launch an augmented reality version directly from their phone browser.

Our process included:

• Collaborating with the client team to understand goals and audience
• Wireframing the experience and planning for usability
• Creating a lightweight, high-fidelity 3D model for the web
• Implementing WebAR for app-free mobile accessibility
• Testing across devices to ensure quality and performance

Results

The final experience made it easier for internal teams to explore the product and understand its features. The project met a tight deadline and received positive feedback across departments for its quality and ease of use.

What Made This Stand Out

• WebAR worked instantly without the need for an app
• Custom 3D models were optimized for speed and mobile performance
• Experience was built to support training and internal enablement

Testimonial

"Spark & Bolt was incredibly flexible and responsive. Their fast turnaround, problem-solving mindset, and deep enthusiasm for immersive technology helped us deliver something fresh and useful to our internal teams."

Elena Piech
Experiential Producer

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